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NLU What is Marketing Communications

What is Marketing Communications?

Marketing communications is a dynamic field that includes planning and directing a business' advertising, branding, marketing, online presence, public relations activities and more. To put it simply, marketing communications involves all of the messages and media a business uses to communicate with the target market.

 Two goals of a marketing communications professional include:1 

  • Increasing product awareness and creating demand
  • Shortening the sales cycle and increasing the lifetime value of each customer


Develop Crucial Business Skills

To be a successful marketing communications professional, you need to be both a skilled marketer and a savvy businessperson. Building a brand and developing a loyal following of customers is a long-term project that requires strategic planning, creativity and a solid understanding of fundamental business principles. An education in applied communications, like that offered by National Louis University's B.A. in Applied Communications program, prepares you for a successful career with the skills today's businesses are looking for: negotiation, persuasion, critical thinking, decision-making, presentation and more.

How to Gain a Competitive Edge in the Job Market

A well-rounded, hands-on business education gives NLU grads a competitive edge in the marketplace. NLU's applied communications bachelor's degree program not only teaches the fundamental skills needed to succeed in the field (the curriculum was developed by top professionals from Fortune 500 companies and advertising agencies), but also helps students connect with successful professionals already working in marketing communications through an innovative mentorship program. Taught by practicing communications professionals, NLU's applied communications program prepares students to become leaders in their fields.

Source References [+]

1. "What is marketing communication (MarCom)?" 6 Dec. 2013.


    NLU’s Chicago campus on South Michigan Avenue occupies five floors of the historic Peoples Gas Building. This landmark building, across the street from the Art Institute of Chicago and Grant Park, is easily accessible by train, bus and car and is surrounded by restaurants, parking lots/garages and shops.

    122 S. Michigan Avenue
    Chicago, IL 60603
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    Conveniently located in a fast-growing business district off I-90 and Route 31, NLU Elgin features 10 classrooms with high-tech media equipment; a computer lab with high-speed Internet access; two conference rooms; and comfortable student lounges. Parking is free at this recently remodeled and upgraded teaching site, which now includes wireless Internet access.

    620 Tollgate Road
    Elgin, IL 60123
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    Opened in the summer of 2006, NLU North Shore at Skokie is a state-of-the-art modern campus located just off the Edens Expressway near the Old Orchard Shopping Center. The campus includes 44 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a walk-in lab in the library; six conference rooms; a public café for beverages and snacks; a student welcome center; a library for research and study; and multiple, comfortable student lounge areas.

    5202 Old Orchard Road
    Skokie, IL 60077
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    Located just minutes from the East-West Tollway (I-88), NLU Lisle features 42 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a separate walk-in lab in the library; a café for beverages and snacks; a student welcome center; a library for research and study; conference rooms; and six comfortable student lounge areas with wireless access.

    850 Warrenville Road
    Lisle, IL 60532
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    Located in one of Chicago's major northwest suburbs, the newly renovated NLU Wheeling includes 20 classrooms with high-tech media equipment, four conference rooms, four computer labs with high-speed Internet access, large student lounge areas with wireless capabilities and interactive video capabilities, and an extensive research library. The site also houses the university library research collection.

    1000 Capitol Drive
    Wheeling, IL 60090
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    Established in 1988 and located in one of Tampa's major business districts, NLU's Florida Regional Center serves students in 13 counties in central Florida. In addition to its classrooms, the National Louis University Tampa Regional Center features a computer lab, student lounges, and conference room.

    5110 Sunforest Drive, Suite 102
    Tampa, FL 33634
    (800) 366.6581
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