Career Outlook: Marketing Communications Degree Jobs

Marketing coordinators are specialists who assist with a business' marketing activities. This can include everything from conducting market research to maintaining customer databases to working with vendors and developing marketing collateral. Many marketing coordinators work in corporate offices, but it's not unusual to travel for trade shows, conferences and meetings, which makes this an exciting and fast-paced career opportunity for communications graduates.¹

Social media marketing managers, also called community managers, develop and oversee marketing initiatives utilizing social media websites like Facebook, Twitter and YouTube. A social media marketing manager is primarily concerned with growing and maintaining communities and engaging with those audiences in order to increase brand awareness and loyalty, generate leads and accomplish other marketing goals. Businesses of all sizes hire social media marketing managers, creating many job opportunities for communications graduates who are passionate about this ever-changing and fast-paced industry.²

Public relations (PR) managers are responsible for preserving and enhancing a client's public image, whether that client is a public figure, business or other organization. They help clarify and communicate their client's point of view to their primary audience, as well as staying on top of social, economic and political trends that might affect the client. Some of their job duties may include writing press releases, helping clients communicate effectively with the public, creating advertising programs, developing a client's corporate identity, and managing other PR staff.

A media director oversees all media-related activities for a business to ensure that advertisements make it to the appropriate audiences. They often work in advertising firms or large companies that have in-house advertising departments. Their job duties may include managing other advertising staff, researching and analyzing audiences, and determining which media (e.g. television commercials, radio spots, billboards) would be most effective in reaching that audience.

Marketing communications professionals work in a variety of fields. Some of the most common career choices among marketing communications graduates include:

• Communications Coordinator
• Broadcast Correspondent
• Marketing Communications Specialist
• Brand Assistant
• Account Coordinator

If you want to develop the negotiation, persuasion, critical thinking and decision-making skills today's businesses are looking for, then explore our B.A. in Applied Communications degree program.

• Applied Communications (B.A) 
• Marketing Communication Trends 
• What is Marketing Communications?