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Lynessa Rico, PhD

Title:

Director, Undergraduate Business Programs
Assistant Professor, Business and Management

Programs/Classes Taught:

BUS 430 Management and Leadership

BUS 499 Strategic Management

BUS 400 Strategic and Operations Management

BUS 453 Ethics and Socail Responsibility in Management

BUS 477/577 Small Business Management

BUS 476 Entrepreneurship, Creativity, and Innovation

BUS 498 Entrepreneurship Laboratory

OBD 487 Leadership in Organizations

OBD 488 Leadership and Change

OBD 489 Contimporary Issues in Leadership

OBD 551 Diversity and Inclusion in the Organizational Culture

Areas of Expertise:

Consumer Behavior

Strategic Planning

Color Theory

Entrepreneurship

Market Research

Management and Leadership

Strategic Partnerships

Marketing and Sales Strategy

Biography:

Dr. Lynessa Rico is a seasoned business development professional bringing over 16 years experience in identifying and impacting business growth opportunities and maximizing profits in retail firms and higher education institutions.

With a passion for helping business leaders with their strategic decisions, Lynessa works with marketers, designers, and innovation teams of large and mid-size companies regarding their color decisions for products, marketing, and websites. Her services include educating executive leadership and sales teams on consumer behavior trends and the influence of color on subconscious consumer purchase decisions from a sales and product development perspective. Additionally, she provides workshops on influencing subconscious consumer purchase decisions using sales tactics from principles in social psychology.

Lynessa currently resides in Chicago, Illinois with her daughter and three cats. She is an avid long-distance runner, having completed 3 full marathons (and counting), and enjoys watching musical theater

Education:

THE CHICAGO SCHOOL OF PROFESSIONAL PSYCHOLOGY
Doctor of Philosophy, Business Psychology

WICHITA STATE UNIVERSITY
Master's Degree, Business Administration
Emphasis: Entrepreneurship & Innovation

WICHITA STATE UNIVERSITY
Bachelor's Degree, Marketing
Bachelor's Degree, Management; Minor: Economics

Research and Interests:

Color Preference

Consumer Behavior

Behavioral Economics

Sensory Marketing

Personality Types

Digital Marketing

New Product Development

Contact Information:

Office: 312.261.3704

Email: lrico@nl.edu

Locations
  • CHICAGO DOWNTOWN CAMPUS

    NLU’s Chicago campus on South Michigan Avenue occupies five floors of the historic Peoples Gas Building. This landmark building, across the street from the Art Institute of Chicago and Grant Park, is easily accessible by train, bus and car and is surrounded by restaurants, parking lots/garages and shops.

    122 S. Michigan Avenue
    Chicago, IL 60603
    (888) 658.8632
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  • ELGIN

    Conveniently located in a fast-growing business district off I-90 and Route 31, NLU Elgin features 10 classrooms with high-tech media equipment; a computer lab with high-speed Internet access; two conference rooms; and comfortable student lounges. Parking is free at this recently remodeled and upgraded teaching site, which now includes wireless Internet access.

    620 Tollgate Road
    Elgin, IL 60123
    (888) 658.8632
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  • NORTH SHORE

    Opened in the summer of 2006, NLU North Shore at Skokie is a state-of-the-art modern campus located just off the Edens Expressway near the Old Orchard Shopping Center. The campus includes 44 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a walk-in lab in the library; six conference rooms; a public café for beverages and snacks; a student welcome center; a library for research and study; and multiple, comfortable student lounge areas.

    5202 Old Orchard Road
    Skokie, IL 60077
    (888) 658.8632
    Info » | Directions »
  • LISLE

    Located just minutes from the East-West Tollway (I-88), NLU Lisle features 42 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a separate walk-in lab in the library; a café for beverages and snacks; a student welcome center; a library for research and study; conference rooms; and six comfortable student lounge areas with wireless access.

    850 Warrenville Road
    Lisle, IL 60532
    (888) 658.8632
    Info » | Directions »
  • WHEELING

    Located in one of Chicago's major northwest suburbs, the newly renovated NLU Wheeling includes 20 classrooms with high-tech media equipment, four conference rooms, four computer labs with high-speed Internet access, large student lounge areas with wireless capabilities and interactive video capabilities, and an extensive research library. The site also houses the university library research collection.

    1000 Capitol Drive
    Wheeling, IL 60090
    (888) 658.8632
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  • FLORIDA (TAMPA)

    Established in 1988 and located in one of Tampa's major business districts, NLU's Florida Regional Center serves students in 13 counties in central Florida. In addition to its classrooms, the National Louis University Tampa Regional Center features a computer lab, student lounges, and conference room.

    5110 Sunforest Drive, Suite 102
    Tampa, FL 33634
    (800) 366.6581
    Info » | Directions »