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Lynessa Rico, PhD


Director, Undergraduate Business Programs
Assistant Professor, Business and Management

Programs/Classes Taught:

BUS 430 Management and Leadership

BUS 499 Strategic Management

BUS 400 Strategic and Operations Management

BUS 453 Ethics and Socail Responsibility in Management

BUS 477/577 Small Business Management

BUS 476 Entrepreneurship, Creativity, and Innovation

BUS 498 Entrepreneurship Laboratory

OBD 487 Leadership in Organizations

OBD 488 Leadership and Change

OBD 489 Contimporary Issues in Leadership

OBD 551 Diversity and Inclusion in the Organizational Culture

Areas of Expertise:

Consumer Behavior

Strategic Planning

Color Theory


Market Research

Management and Leadership

Strategic Partnerships

Marketing and Sales Strategy


Dr. Lynessa Rico is a seasoned business development professional bringing over 16 years experience in identifying and impacting business growth opportunities and maximizing profits in retail firms and higher education institutions.

With a passion for helping business leaders with their strategic decisions, Lynessa works with marketers, designers, and innovation teams of large and mid-size companies regarding their color decisions for products, marketing, and websites. Her services include educating executive leadership and sales teams on consumer behavior trends and the influence of color on subconscious consumer purchase decisions from a sales and product development perspective. Additionally, she provides workshops on influencing subconscious consumer purchase decisions using sales tactics from principles in social psychology.

Lynessa currently resides in Chicago, Illinois with her daughter and three cats. She is an avid long-distance runner, having completed 3 full marathons (and counting), and enjoys watching musical theater


Doctor of Philosophy, Business Psychology

Master's Degree, Business Administration
Emphasis: Entrepreneurship & Innovation

Bachelor's Degree, Marketing
Bachelor's Degree, Management; Minor: Economics

Research and Interests:

Color Preference

Consumer Behavior

Behavioral Economics

Sensory Marketing

Personality Types

Digital Marketing

New Product Development

Contact Information:

Office: 312.261.3704



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