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Jeffrey Heilbrunn


Adjunct Instructor

Programs/Classes Taught:

MGT 458  Marketing for Managers

MKT 458   Marketing for Managers

MGT 436   Critical Thinking

MBA  522  Strategic Marketing

BUS 430   Leadership

MGT 409   Consumer Behavior

HCL 430   Healthcare Marketing

MGT  431  Management Communications

Areas of Expertise:


Product Development

Critical Thinking


Business Communciations

Business and marketing strategy


I am a south Chicago guy!   Graduated from South Shore High School and always have had that south sider in me.

In the mid 70's I worked for Motorola and introduced the firsts VCR in the United States.   I was the 25 year old manager of Marketing Research for Quasar television division of Motorola

In the late 70's, I helped to establish the marketing function at a large not for profit organization, the National Safety Council

In 1985, I became the president of the American Marketing Association, the worlds largest membership organization of marketing professionals, educators, and students

In 1994, I was involved in the World Cup games in the USA.

In the later 1990's, I helped to start a bio-tech company.  Later, I was involved in three additional startups.

My peacing career started in 1994 and I have been teaching continuously since that time.

From 2002-2006 I was the director of Columbia College of Missouri in Crystal Lake Illinois.


BS  Marketing, University of Illinois at Chicago

MBA  Loyola Univeristy, Chicago

Research and Interests:

My interest is in teaching and doing it well!

In 1969, I had a few professors who had an impact on my future career as a teacher and mentor.   Professor Carl Larsen taught me a love of marketing and the importance of data driven decision making.  Dean Irwin Starr, Dean of the College of Business at UIC, taught me the importance of social responsibility in business and marketing.   Collectively all my teachers at UIC and Loyola taught me about the importance of education as a foundation for business success.   Always be learning.  This is where my philosophy starts.

By the time I started to teach in 1994 on behalf of Columbia College of Missouri in Crystal Lake Illinois, I had gathered thirty years of experience to share with my students.   More importantly, I wanted to share the personal value that helped me to succeed and that is a belief that even if we cannot outthink everyone, we can outwork them.   Application to task, staying focused, and working harder than everyone else is a potential differentiator for any student to consider.  By example, I teach this.   First and foremost, you have to show up!  There are way too many instructors who just go through the motions offering a minimum experience.    With good health, I have never missed a class in over 20 years.  I show up early (for student interaction) and prepared for every class.   Access to teachers is under rated.  As we moved into the online world, I carried this philosophy over, showing up every day online, including Saturdays, Sundays and holidays.   Students want and deserve access; they want and deserve fast feedback; they want and deserve knowing where they stand and how they can do better.  They get this from me.  They learn they can succeed and how to succeed in business.

Showing up is vital, but there is much more to my philosophy of teaching and to my more specific approach to teaching marketing.   We as consumers are constantly touched by marketing.  Most students arrive in my marketing class with a view that marketing is about either sales or advertising and getting people to buy things they do not need. The best of marketing provides consumers with products they can appreciate, delivered in a most appropriate manner and communicated effectively and efficiently.    Marketing is to be appreciated and used effectively … it makes companies better, it makes our country better, and it makes our lives better.   Teaching marketing in this manner is a responsibility that I have to a profession that means so much to the American economy and the American way of life.   I am here to train the future generations of professional marketers … and so far, I have been privileged to teach 10,000 students across several colleges and universities.

To teach marketing well requires being the expert, the guru, the recognized authority.  As the former president of the American Marketing Association, I bring the credential.  But marketing is constantly changing and reinventing itself and I push myself daiily to be a part of the evolution of the discipline and to share my energy and ideas with my students.   In this way, I am constantly revalidating my credentials to teach.  My philosophy for teaching marketing includes a constant review of what is working in the profession, yet deeply grounded in the principles.

How do you teach?  I teach like a marketer, trying to make the material and classroom relevant to my customers, the students.  I use the basics of a lecture format to cover the required ground, while requiring significant student participation from answering questions to making presentations.   Students gain from presenting cases, answering questions, and participating in group activities.   As the shift to the millenial in the classroom has occurred, more use of video and online resources are used to keep the courses relevant and interesting.  In order to keep the energy going between face to face classes, use of online discussions removes the lull and keeps the learning at a peak level.   Effective use of the online D2L assets is essential to the new learning environment.

I tell my students upfront, that my personal goals are to educate, enlighten, engage and entertain.   And for them to let me know how I did after the term is over.

My philosophy of teaching is to work hard to provide the best experience a student could ever have in a marketing class through my energy, my knowledge, my commitment to teaching, and my commitment to the students of Roosevelt University.

Jeffrey Heilbrunn

Contact Information:

Jeffrey Heilbrunn

1130 W North Shore Avenue

Chicago, IL  60626

Phone/text:    815-353-8333




    NLU’s Chicago campus on South Michigan Avenue occupies five floors of the historic Peoples Gas Building. This landmark building, across the street from the Art Institute of Chicago and Grant Park, is easily accessible by train, bus and car and is surrounded by restaurants, parking lots/garages and shops.

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    Located just minutes from the East-West Tollway (I-88), NLU Lisle features 42 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a separate walk-in lab in the library; a café for beverages and snacks; a student welcome center; a library for research and study; conference rooms; and six comfortable student lounge areas with wireless access.

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    Located in one of Chicago's major northwest suburbs, the newly renovated NLU Wheeling includes 20 classrooms with high-tech media equipment, four conference rooms, four computer labs with high-speed Internet access, large student lounge areas with wireless capabilities and interactive video capabilities, and an extensive research library. The site also houses the university library research collection.

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    Established in 1988 and located in one of Tampa's major business districts, NLU's Florida Regional Center serves students in 13 counties in central Florida. In addition to its classrooms, the National Louis University Tampa Regional Center features a computer lab, student lounges, and conference room.

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