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Applied Communications Bachelor's Degree

B.A. in Applied Communications

National Louis University’s bachelor of arts in applied communications prepares students for the dynamic and competitive field of workplace communication. This bachelor's in communications degree takes an integrative approach to academic, professional, and personal success by combining hands-on experience, communications theory, and connections to professionals across sectors.

The B.A. in applied communications is offered in two formats:

  • Fully online format
  • Blended format (a mix of online and classroom participation)

Choose NLU's applied communications bachelor's degree if you wish to:

  • Develop critical-thinking and decision-making skills
  • Master oral, written, and visual presentation
  • Apply creative expression through practical outlets
  • Study a curriculum developed and maintained by subject matter experts
  • Attain mentorship from professors who are active business professionals
  • Increase your network and hone your networking skills
  • Build a capstone portfolio to showcase your work to prospective employers
Enhance your B.A. in applied communications degree and career readiness with a concentration in entrepreneurship. Utilize your elective hours to fulfill the entrepreneurship concentration requirements.
  • Communications savviness
  • Business writing fundamentals and finesse
  • Relational skills in workplace settings
  • Strategic planning for organizational initiatives
  • Current industry trends and platforms
  • Product/service marketing via writing and creativity
  • Best practices in social media use and other digital channels
  • Techniques for success in a global environment characterized by intercultural and multigenerational societies
  • Practices to identify and execute legal and ethical communications

Job prospects are strong for applied communications majors. According to the U.S. Bureau of Labor Statistics, communications occupations are projected to grow exponentially through 2026 due to an increased variety of media platforms and arising need for disseminating business critical information.

Interpersonal, presentational, and organizational skills are critical to career success in our competitive economy. Graduates with a bachelor of arts in applied communications are prepared for various positions in the professional world, including:

• Communications Coordinator
• Communications Manager
• Social Media Manager
• Blogger
• Marketing Coordinator
• Marketing Manager
• Assistant Editor

    • Writer
• Public Relations Assistant
• Public Relations Manager
• Producer
• Account Coordinator
• Account Manager
• Administrators
• Media Associate


Employers are looking for candidates who possess a combination of skills, education, and experience. Due in part to its intricate curriculum, NLU’s communications degree is a smart step to launch or advance your career.

Why stop there? Wish to be a communications director? A senior administrator? A published writer? After completing NLU’s B.A. in applied communications program, why not continue on to NLU’s master of science in written communication program!

NLU’s bachelor of arts in applied communications was designed by experts in public relations, journalism, digital media, business, politics, government, human resources, social sciences, marketing, and advertising. Our courses are taught by practicing communications professionals, giving you the relevant learning experience that will globally, culturally, and strategically position you for today’s job market. The program addresses current needs in our digital society, and you will graduate ready to put your new skills to work!

The applied communications program is offered in fully online and blended formats.

If you're looking for an undergraduate degree in communication, this program is for you. NLU's bachelor of arts in applied communications program is a solid 180 quarter hours in length.

Depending upon your prior college work and experience, the program may include general education coursework, elective coursework, and coursework in the major. The curriculum is designed to meet you where you are in your college journey.

In addition to college courses, students may complete credit requirements through credit by portfolio, credit by examination, and credit by proficiency. Working with an academic advisor, students engage the curriculum at a point that reflects their preparation and readiness.

All applicants must meet NLU's general admission requirements as well as additional requirements specific to this program. Refer to the appropriate application checklist available online at

All applicants must meet NLU's general admission requirements as well as additional requirements specific to this program. Refer to the appropriate application checklist available online at

Get more information today about enrolling in one of NLU's degree programs. Connect with an Enrollment Specialist or call 888.NLU.TODAY (888-658-8632).


    NLU’s Chicago campus on South Michigan Avenue occupies five floors of the historic Peoples Gas Building. This landmark building, across the street from the Art Institute of Chicago and Grant Park, is easily accessible by train, bus and car and is surrounded by restaurants, parking lots/garages and shops.

    122 S. Michigan Avenue
    Chicago, IL 60603
    (888) 658.8632
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    Conveniently located in a fast-growing business district off I-90 and Route 31, NLU Elgin features 10 classrooms with high-tech media equipment; a computer lab with high-speed Internet access; two conference rooms; and comfortable student lounges. Parking is free at this recently remodeled and upgraded teaching site, which now includes wireless Internet access.

    620 Tollgate Road
    Elgin, IL 60123
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    Opened in the summer of 2006, NLU North Shore at Skokie is a state-of-the-art modern campus located just off the Edens Expressway near the Old Orchard Shopping Center. The campus includes 44 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a walk-in lab in the library; six conference rooms; a public café for beverages and snacks; a student welcome center; a library for research and study; and multiple, comfortable student lounge areas.

    5202 Old Orchard Road
    Skokie, IL 60077
    (888) 658.8632
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    Located just minutes from the East-West Tollway (I-88), NLU Lisle features 42 wireless classrooms equipped with high-tech media equipment; four computer labs with high-speed Internet access, including a separate walk-in lab in the library; a café for beverages and snacks; a student welcome center; a library for research and study; conference rooms; and six comfortable student lounge areas with wireless access.

    850 Warrenville Road
    Lisle, IL 60532
    (888) 658.8632
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    Located in one of Chicago's major northwest suburbs, the newly renovated NLU Wheeling includes 20 classrooms with high-tech media equipment, four conference rooms, four computer labs with high-speed Internet access, large student lounge areas with wireless capabilities and interactive video capabilities, and an extensive research library. The site also houses the university library research collection.

    1000 Capitol Drive
    Wheeling, IL 60090
    (888) 658.8632
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    Established in 1988 and located in one of Tampa's major business districts, NLU's Florida Regional Center serves students in 13 counties in central Florida. In addition to its classrooms, the National Louis University Tampa Regional Center features a computer lab, student lounges, and conference room.

    5110 Sunforest Drive, Suite 102
    Tampa, FL 33634
    (800) 366.6581
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